A ROSE OF INFINITE POWER:
THE PERPETUAL ROSE
Lancôme is at the forefront of rose science research through the discovery of its potent skincare actives. The rose was the first flower at Lancôme to be transformed through biotechnology for skincare, debuted in 1973. 37 years later, a new powerful rose uniquely crafted for Absolue, the Absolue Perpetual Rose™ was crafted thanks to 10 years of research and the savoir-faire and expertise of Maison Delbard. Cultivated exclusively for Absolue in the South of France, this rose blossoms almost throughout the year, its vitality creating a deeply rejuvenating active.