ABSOLUE PERPETUAL ROSE

ABSOLUE
PERPETUAL ROSE

Our most precious ingredient.
The heart of Absolue, the exclusive Perpetual Rose™ extract with exceptional regenerative powers.

A ROSE OF INFINITE POWER:
THE PERPETUAL ROSE

Lancôme is at the forefront of rose science research through the discovery of its potent skincare actives. The rose was the first flower at Lancôme to be transformed through biotechnology for skincare, debuted in 1973. 37 years later, a new powerful rose uniquely crafted for Absolue, the Absolue Perpetual Rose™ was crafted thanks to 10 years of research and the savoir-faire and expertise of Maison Delbard. Cultivated exclusively for Absolue in the South of France, this rose blossoms almost throughout the year, its vitality creating a deeply rejuvenating active.

THE SOUTH OF FRANCE:
WHERE THE ROSE BLOOMS

The Perpetual Rose™ thrives within the South of France, whose mineral-rich soil is warmed by the Mediterranean sun. The Perpetual Rose™ is organically grown and hand-harvested by rosarian Madame Emmanuelle Ravel to cultivate the rejuvenating qualities that infuse Absolue skincare and make-up.

MASTERING
ITS
FULL POTENCY

Absolue targets the revitalizing properties of the Absolue Perpetual Rose™ extract. The Absolue Perpetual Rose™ extract captures the flower’s molecular fraction, creating a proprietary extract of natural origin with a unique molecular signature. The full vitality of the rose is concentrated in just one drop, harnessing its youth-revealing properties.