CELEBRATE THE HAPPIEST
JOURNEY OF BEAUTY
CELEBRATE THE HAPPIEST JOURNEY OF BEAUTY
“Women come to Lancôme to be more beautiful,
they leave feeling happier.”
Armand Petitjean
Armand Petitjean was a French man with international dreams. A pioneer of the culture of French
beauty, he and his wife embarked on a journey to create a brand that would rival the American
titans of the industry, charting a path for l’élégance à la française to take center stage.
AN ITINERARY OF ICONS
The journey to happiness is an ongoing one, but in the last near-century, 5 now iconic products helped
put Lancôme on the map, changing the relationship between women and beauty for the better.
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1940: L'ABSOLU ROUGE
With its silky feel and tempting range of feminine reds and pinks, L’Absolu Rouge was an instant hit. Today, it’s a totem of luxury and beauty, constantly being reinvented in new shades and textures for the modern woman.
1949: LA VIE EST BELLE
Lancôme first imagined a perfume bottle featuring a delicate curve resembling a woman’s smile. In 2012, they crafted the perfect scent to embody this spirit: the radiant and effortlessly elegant La vie a belle.
2004: HYPNÔSE MASCARA
At its launch, the dramatic volumizing effect and rich black pigments made Hypnôse a cult favorite, and makeup bag staple. Today, Hypnôse continues to empower all women to express themselves with bold confidence.
NEXT STOP: BEAUTY SCHOOL
A visionary in every measure, Armand Petitjean always said that “women know best how to speak about beauty to other women.”
So in 1942, Lancôme opened a private school to train women to represent the brand all over the world. That legacy lives on today through
the 130,000 Lancôme Beauty Advisors whose most important job is making women happy through the power of beauty.
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LEARN FROM THEIR JOURNEYS
A Lancôme Ambassador, by definition, is someone who inspires. Each one of them has a distinct voice and a unique point of view,
but like us, they all believe that beauty is a function of happiness, not the other way around.
FOLLOW YOUR NOSE, FOLLOW THE ROSE
For Armand Petitjean, the rose was the queen of flowers. So, it was only fitting that it became the crown symbol of the Lancôme brand.
Bewitched by its delicate scent and beauty, he dedicated a garden to the cultivation of Centifolia roses at his family property,
the Villa Vallières. Today, the brand continues that legacy at Le Domaine de la Rose, a UNESCO heritage site in Grasse, the cradle
of French perfumery. Open to the public, this monument of culture and savoir-faire is home to countless sustainably cultivated roses.
At Lancôme, these precious flowers are more than ingredients; The rose is a perennial symbol and source of happiness.
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