Learn How to Use Face Wash & Cleanse Properly

Cleansing is the cornerstone of any skincare routine. Whether you're dealing with acne, dryness, or simply aiming for a glowing complexion, the way you cleanse your face can make all the difference. While using a face wash might seem straightforward, some techniques and tips can elevate your cleansing routine from basic to beneficial. In this blog, we’ll walk you through how to use face wash and cleanse your skin effectively, ensuring that you’re getting the most out of your skincare products.

Step-by-Step Guide On How to Use Cleansers

Step 1: Choose The Right Cleanser For Your Skin Type

Before diving into the cleansing process, it’s crucial to choose a face wash that suits your skin type. Different skin types have different needs:

• Oily Skin: Opt for a foaming cleanser that helps to control excess oil and prevent breakouts.
• Dry Skin: A cream-based or hydrating cleanser with moisturising ingredients like hyaluronic acid or glycerin will help maintain your skin’s moisture balance.
• Combination Skin: A gentle cleanser that doesn’t strip the skin of its natural oils is ideal.
• Sensitive Skin: Choose a fragrance-free, hypoallergenic cleanser that is gentle on the skin and won’t cause irritation.

Identifying your skin type and selecting the right cleanser is the first step in ensuring an effective cleansing routine. Head to Lancôme's E-Skin Expert tool to get your personalised skincare solution in seconds.

Step 2: Wash Your Hands

Before you even think about touching your face, make sure your hands are clean. Washing your hands thoroughly prevents transferring bacteria, dirt, and oil onto your face, which can lead to breakouts and irritation. Clean hands are essential for maintaining the hygiene of your skincare routine.

Step 3: Wet Your Face With Lukewarm Water

Start by splashing your face with lukewarm water. Avoid using hot water, as it can strip your skin of its natural oils, leading to dryness and irritation. Lukewarm water helps to open your pores, making it easier for the cleanser to penetrate and remove dirt, oil, and makeup.

Step 4: Apply The Cleanser

Squeeze a small amount of the desired cleanser onto your fingertips. Rub your hands together to create a light lather, then gently massage the cleanser onto your face using circular motions. Pay special attention to areas where you tend to accumulate more oil and dirt, such as the T-zone (forehead, nose, and chin).

While washing your face, be gentle with your skin. There’s no need to scrub harshly; doing so can cause microtears in the skin and lead to irritation. Instead, let the cleanser do the work by massaging it lightly into your skin.

Step 5: Cleanse For The Right Amount Of Time

It’s important not to rush the face-washing process. Aim to massage the cleanser into your skin for about 30 to 60 seconds. This allows the active ingredients in the cleanser to effectively break down and remove dirt, oil and makeup. Over-cleansing can strip your skin of its natural oils, so be mindful of the time.

Step 6: Rinse Thoroughly With Lukewarm Water

Once you’ve cleansed your face, rinse off the cleanser with lukewarm water. Make sure to remove all traces of the product, as any residue left on the skin can clog pores and lead to breakouts. Continue rinsing until your skin feels clean and there’s no slippery or soapy feeling left on your face.

Step 7: Pat Your Face Dry With A Clean Towel

After rinsing, gently pat your face dry with a clean, soft towel. Avoid rubbing your skin, as this can cause irritation and stretch the skin over time. Patting helps to retain some moisture on the skin, which is beneficial for the next steps in your skincare routine.

Step 8: Follow Up With Subsequent Skincare Products

After patting your face dry, it’s the perfect time to apply a toner or serum. Toners help to restore your skin’s pH balance and remove any remaining impurities, while serums deliver concentrated active ingredients to target specific skin concerns, such as hydration, brightening, or anti-ageing. Then, use a hydrating moisturiser to replenish your skin's moisture barrier, keeping it hydrated and preventing dryness, and make sure to apply broad-spectrum sunscreen as the final step in your routine. Sunscreen is essential for protecting your skin from harmful UV rays, which can cause premature ageing, sunburn, and even skin cancer.


Cleansing is a fundamental part of any skincare routine, but it’s often overlooked or done incorrectly. By following this step-by-step guide on how to use face wash, you can ensure that you’re cleansing your face properly, which is essential for maintaining healthy, clear, and radiant skin. Remember, the key to effective cleansing lies in choosing the right products for your skin type, being gentle with your skin, and following up with the appropriate skincare products. Browse through a wide range of skincare products and keep these cleanser usage tips in mind to achieve a glowing complexion that feels as good as it looks. Additionally, head to our double cleansing guide to elevate your skincare game with ease.